Fresh-prepared meal delivery service Freshly is introducing FreshlyFit meals, which are specifically formulated with lower-carb, protein-powered nutritional profiles. These clean-label meals are made with whole-food ingredients and can be heated and served in a matter of minutes. Inspired by aspects of keto, paleo and plant-based eating, the meals are designed to help fuel workouts, maintain muscle and manage weight.
Created with active lifestyles in mind, the FreshlyFit meals are available in a wide variety of entrees like Paleo Pork Chop with Rainbow Roasted Veggies & Mushroom Sauce or Sunny Fields Roasted Turkey with Honey-Balsamic Carrots & Almond Gratin.
One of the biggest problems for those who aspire to be healthy is the temptation that comes when there are not nourishing choices immediately available. These single-serve entrees help to keep fridges stocked with inspiring, vibrant options.
Image Credit: Nestle
What's Driving This Trend
- Clean-label Meal Delivery
- Exploring the trend of meal delivery services that offer clean-label meals made with whole-food ingredients.
- Protein-powered Nutrition
- Embracing the trend of meals formulated with lower-carb, protein-powered profiles to support active lifestyles.
- Convenient Meal Solutions
- Addressing the trend of convenient meal options that can be heated and served in minutes, catering to busy individuals with active lifestyles.
Who This Affects Most
- Meal Delivery Services
- Innovative opportunities for meal delivery services to cater to health-conscious customers by offering clean-label meals that support sustainable healthy eating.
- Fitness and Wellness
- Disruptive innovation opportunities for the fitness and wellness industry to partner with meal delivery services in providing customized meal options to fuel workouts and support a healthy lifestyle.
- Healthy Food Retail
- Opportunities for healthy food retailers to expand their offerings by incorporating clean-label meal options that cater to individuals with active, on-the-go lifestyles.
