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Victoria's New Logo Makeover Encourages Tourism in Australia

 - Aug 18, 2015
Dubbed the 'Big V,' Victoria's revamped city branding aims to boost the Australian destination's image. In addition to its new brand identity, Victoria's remixed logo also hopes to attract more tourists and celebrates all that the memorable city has to offer.

In addition to its striking scenery and various cultural experiences, Victoria is known for its urban nightlife and covetable food. Inspired by puzzle pieces, this city branding project relies on bold visuals that are simplistic in their overall theme.

Boasting blue and white graphics, this Victoria logo is designed by Ogilvy Australia's advertising team and was funded by the Australian government -- whose ultimate aim is to shine a larger spotlight on one of its larges urban centers and most popular tourist destinations.