New Zealand-based brand McCoy and its line of juice carton packaging has been given a full makeover by design studio Dow Design.
This new juice carton redesign was aimed towards the "foodie" consumer market and features a bold approach combining dynamic color choices and vibrant photography. The packaging is colored a distinctly stark black to better highlight the fresh fruit photos mixed in with an eye-catching splash of fresh fruit juice. The logotype was also given an overhaul and made to be both bolder and cleanly defined for the modern consumer.
The new packaging and re-branding also includes the new slogan "The Real McCoy," and to help further connect with foodies, each carton also features a recipe printed on the back.