Blue Circle Foods is an American seafood brand that recently commissioned a new brand identity that seeks to position them as a pioneer of sustainable seafood. Teaming up with design collective Safari Sundays, Blue Circle Foods is poised to reemerge as a leader in preservation and shelf appeal thanks to its new look.
The reimagined Blue Circle Foods brand image is one of authentic, all-natural cultivation methods and of supporting sustainable fishermen. While this may not be a new policy for the brand, it is certainly aiming to develop it as its new main selling point.
The new sustainable seafood packaging by Safari Sundays features white, anatomically correct sketches of fish that add a sense of authenticity and assures consumers of the product's nutritional and environmental value.