Cypressa Undergoes a Vibrant Rebrand to Reflect its Heritage
Kanesa David — March 22, 2023 — Marketing
References: cypressa & packagingnews
Cypressa, a brand dedicated to sourcing authentic Mediterranean food, has officially revealed its new rebrand which reflects its heritage and "foods of the sun" motto. The rebrand transforms the brand's portfolio by adding vibrant images and colors inspired by the Mediterranean, Middle East, and more.
The new artwork features imagery and landscapes from Ethiopia and Sudan for the Tahini jars, Mediterranean shorelines and sky for Cypressa's antipasti, and olive fields and small-scale farms in northern Greece for the olives and olive oils.
“We’re incredibly excited to unveil this full rebrand at a time where Cypressa is going through a period of expansion and bringing new products into the range. The brand has come a long way over the last 10 years, since the last designs were put together, and we wanted something that not only reflects Cypressa today, but where we see the brand heading over the coming years," said Harry Constantinou, commercial controller at Cypressa.
Image Credit: Cypressa
The new artwork features imagery and landscapes from Ethiopia and Sudan for the Tahini jars, Mediterranean shorelines and sky for Cypressa's antipasti, and olive fields and small-scale farms in northern Greece for the olives and olive oils.
“We’re incredibly excited to unveil this full rebrand at a time where Cypressa is going through a period of expansion and bringing new products into the range. The brand has come a long way over the last 10 years, since the last designs were put together, and we wanted something that not only reflects Cypressa today, but where we see the brand heading over the coming years," said Harry Constantinou, commercial controller at Cypressa.
Image Credit: Cypressa
Trend Themes
1. Mediterranean Food Rebranding - Authentic brands are embracing rebranding to refresh their image and better reflect their heritage.
2. Cultural-inspired Food Packaging - Brands are incorporating cultural imagery, colors, and landscapes in their packaging to attract and better connect with consumers.
3. Increase in Mediterranean Food Products - Consumer demand for Mediterranean food products is growing, leading to an increase in the availability of such products in the market.
Industry Implications
1. Food and Beverage - Rebranding efforts and cultural-inspired packaging in the food industry can increase brand recognition and attract a wider customer base.
2. Retail - The increase in availability and demand of Mediterranean food products provides retail businesses an opportunity to expand their inventory and cater to a growing demographic of consumers.
3. Hospitality - Restaurants and hotels can leverage the popularity of Mediterranean cuisine and incorporate it into their menus to attract a diverse group of customers.
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