Kohl's is setting up a Christmas pop-up truck in Times Square around Thanksgiving to encourage people to share their Christmas traditions while promoting the department store. The truck encourages people to share these via social media, with a hashtag #AllTogetherNow that will also spread the Kohl's brand online.
In addition to the pop-up truck, the hashtag also corresponds with a commercial campaign that promotes the cross-generational department store products for Christmastime. The ads feature The Beatles' 'All Together Now' anthem with heartwarming stories.
One spot features a little boy waking up to a Stormtrooper on Christmas morning and another shows an older man dressed up as Santa. The two-fold Christmas campaign aims to capture the family Christmas spirit and tries to integrate that feeling into its very brand.
Pop-Up Christmas Campaigns
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Pop-Up Christmas Cards
Homeless Clothing Pop-Up Shops
Cozy Pop-Up Shops
Rooftop Restaurant Pop-Ups
Pop-Up Toy Shops
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Kohl's Pop-Up Truck Encourages People to Share Traditions Online
- By: Cadhla GrayNov 16, 2015