Spanish studio Estudio Guardabosques recently designed a whimsical window display from nothing but paper. While the studio is well known for its intricate paper sculptures, this is the first time that its designs have been used to sell luxury goods.
The intricate paper craft installation was designed for the Hermès store in Buenos Aires. The whimsical window display was intended to celebrate the Christmas season in a fun and unique way. To make the brand's merchandise stand out, the designers drew inspiration from Jules Verne’s book 'Twenty Thousand Leagues Under the Seas.' This led the team to create a giant paper squid and submarine, with Hermès products showcased throughout the display.
The creative installation demonstrates an unconventional approach to luxury retail displays.