This year's John Lewis Christmas advert called 'The Man in the Moon' is now being brought into the real world with a rooftop Lunar Lookout.
On the roof of its Oxford Street store in London, John Lewis created an installation where the public can partake in some moon-gazing through a telescope, just as the young girl in its Christmas commercial does. Moon Guides lead guests through the space, which also includes stations for sipping mulled wine and hot chocolate, getting cozy in a decorated snug, as well as learning about outer space with maps to the skies.
There's also a pop-up shop on the roof, which sells the same moon-themed merchandise as a section of John Lewis' department store.
Lunar Christmas Lookouts
More Stats +/-
Premature Christmas Campaigns
Holiday Pop-Up Lodges
Anti-Black Friday Campaigns
Branded Pop-Up Pantries