The 'Instant' organization is a group of photographers who have teamed up to create an online charity auction. The group sells Instagram images taken by contributing photographers. The group then donates 50 percent of the proceeds to a specific charity.
Each month, the Instant organization selects a new charity. For example, in the month of November, the organization will be donating 50 percent of its profits to 'Doctors of the World.'
The group is made up of avid Instagram users who have become famous social media contributors. Some of the group members include Ike Ideani, who shoots daily life in New York City and Magdalena Wosinska, who is known for staged self-portraits taken in geographically interesting places. The online art gallery allows those browsing the web to peruse the images and select the one they like best. The images are constantly changing, which keeps the organization fresh and interesting while continuing to help different and deserving charities.