The 'Cohart' platform is a socially focused artwork marketplace targeted towards buyers and sellers alike to help them more seamlessly connect with one another. The platform provides users with access to a wide range of artworks based on specific categories or even recommendations to offer a customized experience. The mobile-first approach enables modern artists to maximize their exposure to the right audience, while also acting as something of a one-stop shop for collectors to reach artists who might not be represented by formal galleries.
The 'Cohart' platform also incorporates a lower commission than other options at a rate of 25%, which also covers shipping, authentication and insurance to provide purchasers with even more peace of mind.
Image Credit: Cohart
Key Themes Behind This Trend
- Socially-focused Artwork Marketplaces
- The 'Cohart' platform is an example of a socially focused artwork marketplace that connects modern art buyers and sellers in a customized and seamless way.
- Mobile-first Art Purchasing Platforms
- The 'Cohart' platform takes a mobile-first approach, allowing modern artists to maximize their exposure and offering collectors a convenient one-stop shop.
- Lower-commission Art Marketplaces
- The 'Cohart' platform stands out by charging a lower commission rate of 25% while also offering shipping, authentication, and insurance services.
Where This Applies
- Online Art Marketplaces
- The 'Cohart' platform operates within the online art marketplace industry, catering to buyers and sellers of modern artworks.
- Mobile App Development
- The development of mobile-first platforms like 'Cohart' creates opportunities for businesses specializing in mobile app development to support the art market.
- Art Collecting and Curation
- The 'Cohart' platform disrupts the traditional art collecting and curation industry by providing collectors with direct access to a wide range of modern artists.
