In order to give travelers a business class experience for the price of an economy ticket, AirBerlin is launching a fun flight upgrade program called Exquisite.
With Exquisite, travelers holding economy class tickets are able to state how much they are willing to pay for a seat upgrade, which will then go to the highest bidder. These changes happen 12 hours before departure, so that there isn't a last minute scramble happening. This is a clever way to create an easy in to the business class section, give travelers a taste of the kind of service they'll get by upgrading their seats, while freeing up more economy seats. AirBerlin's Exquisite service is new to long-haul flights and requires all travelers to enter credit card information at the time of bidding, although only winners are charged when the auction has come to a close.
What Makes This Trend Stand Out
- Auctioned Flight Upgrades
- Airlines could introduce auctioned upgrades for customers holding economy tickets.
- Dynamic Pricing
- Dynamic pricing could be implemented to let customers bid on flight upgrades.
- Gamification in Travel
- Gamification could be incorporated into travel industry promotions to encourage customer engagement.
Sectors Adopting This
- Airline Industry
- Airlines could use auctioned upgrades to create new revenue streams and offer customers a taste of premium features.
- Travel Tech Industry
- Travel tech companies could use dynamic pricing technology to offer auctioned upgrades, providing customers with better deals and improving marketing efforts.
- Hospitality Industry
- Gamification could be incorporated into hospitality promotions to enhance customer experience and engagement.
