Art auctions are a great place to encourage yourself to look at the world a little differently, which was precisely the point of this Emirates NBD stunt. People were invited to a gallery show called 'Perspectives,' which was followed by an auction. Once this event had concluded, the winning bidders got the chance to meet the artists behind the masterpieces.
To everyone's surprise, the works of art came from children with special needs. Although the cost to provide education to these kids is often expensive, the NBD bank proves that these kids can offer value to society. 100% of the proceeds from the special art auction went to Manzil, an NGO that provides aid to special needs children in the UAE. This beautifully crafted stunt is the perfect way to deliver NBD's meaningful message.