Smile To Pay is an innovative new payment service, being tested by Chinese e-commerce giant Alibaba, that uses facial recognition technology to verify payers' identities. Currently in beta testing mode, the service was unveiled by Alibaba's CEO Jack Ma during a speech at the CeBit tech trade fair.
The technology is being developed by Ant Financial for use with the online payment service Alipay and Alipay Wallet, a service comparable to Apple Pay.
Smile To Pay is expected to be rolled out in China first, although there are currently no dates available for an official launch. However it is hoped that the service will eventually become widely rolled out in other countries.
With many services now using fingerprint identification and even eye scanning verification, it looks like Alibaba has decided to take an even more ambitious lead with this facial recognition payment venture.
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