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27 Customized Shopping Experiences

From Personalized Designer Heels to Shopping Consultation Apps

— June 3, 2014 — Marketing
Although a lot of the things we buy are mass-produced, a customized shopping experience can instantly turn a product that looks like any other into something that is uniquely your own. This past year, luxury brands like Prada and Jimmy Choo have offered shoe customization services, but these kind of experience have moved beyond catering to people who can afford personalized designer goods, as seen in a Levi's event where people were invited to get a denim garment embroidered.

In some cases where it's difficult to customize a product itself, the shopping experience itself can be turned into something tailored with help from staff, augmented reality or apps. This makes the experience of picking a product interactive, highly personalized and it still caters to the individual needs of a consumer.
4.8
Score
Popularity
Activity
Freshness
27
Hyper-Targeted Check-Ins
Hyper-Targeted Check-Ins
Foursquare Local Updates Lets Brands Send Messages to Specific Users
<
26
Personalized Pin-Based Retail
Personalized Pin-Based Retail
Zappos 'PinPointing' App Offers Suggestions Based on Pinterest Posts
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25
Retail Recommending Booths
Retail Recommending Booths
Inspiration Corridor Offers Fashion Suggestions and Helps Locate Items
<
24
Virtual Furniture Shopping Apps
Virtual Furniture Shopping Apps
The Augmented Pixels ShowInRoom 3D Tablet Tool Debuted at CES 2014
<
23
Augmented Reality Makeup Mirrors
Augmented Reality Makeup Mirrors
ModiFace's Augmented Reality Mirror Debuted at CES 2014
<
22
Product Customization Platforms
Product Customization Platforms
Hatch's Compass Shows the Many Ways You Can Personalize Items
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21
Tailored e-Shopping Platforms
Tailored e-Shopping Platforms
Curisma Customizes Product Recommendations for Shoppers
<
20
Digital Retail Mirrors
Digital Retail Mirrors
The Mirrus Retail Mirror Supports Unparalelled Customer Interaction
<
19
Virtual Fashion Sampling
Virtual Fashion Sampling
Webcam Social Shopper by PrestShop Creates an AR Fitting Room
<
18
Futuristic Shopping Beacons
Futuristic Shopping Beacons
The ‘Estimote’ Uses Your Smartphone to Customize Your Shopping Trips
<
17
Augmented Reality Catalogues
Augmented Reality Catalogues
The 2014 IKEA Catalogue and App Virtually Display Decor
<
16
Consumer-Made Lipsticks
Consumer-Made Lipsticks
The Bite Beauty Lipstick Lab Lets Customers Make Their Own Lipstick
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15
Shopping Consultation Apps
Shopping Consultation Apps
The Fitt App Provides a Second Opinion When Shopping
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14
Personalized Supermarket Prices
Personalized Supermarket Prices
Kroger Rewards Gives Customers Discounts Based on Shopping History
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13
Augmented Jewelry Applications
Augmented Jewelry Applications
The De Beers 'My Forevermark Fitting' is a Digital Diamond Trial
<
12
Stiletto Customization Services
Stiletto Customization Services
Jimmy Choo's Shoe Customization Allows You Creative Control
<
11
Personalized Virtual Boutiques
Personalized Virtual Boutiques
Boutine Lets You Create Your Own Outfits, Shop Looks & Earn Money
<
10
Augmented Reality Shopping
Augmented Reality Shopping
The 'Augment' Application Allows You to Try Out Purchases Digitally
<
9
Custom Denim Embroidery Events
Custom Denim Embroidery Events
The Levi's x Clea Lala Collab Features Personal Embroidered Denim
<
8
Pop-Up Designer Nail Bars
Pop-Up Designer Nail Bars
The Les Vernis Couleurs Culte de Chanel Nail Bar is Coming to Selfridges
<
7
Augmented Reality Shopping Helpers
Augmented Reality Shopping Helpers
IBM Mobile App Personalizes Buying Experience
<
6
Bespoke Shoe Tattoo Services
Bespoke Shoe Tattoo Services
Oliver Sweeney is Inviting People to Get Tattooed Shoes by Henry Hate
<
5
Personalized Designer Heels
Personalized Designer Heels
For Two Days, Prada Allowed Consumers to Order Bespoke Shoes
<
4
Custom Denim Shops
Custom Denim Shops
Build-Your-Own Jean Collection with the G-Star Raw Atelier
<
3
Augmented Reality Dressing Rooms
Augmented Reality Dressing Rooms
The KinectShop Aims to Revolutionize the Retail Experience
<
2
Personal Fragrance Finder Shops
Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
<
1
Custom-Designed Shopping Bags
Custom-Designed Shopping Bags
Choose Your Package Can Be Printed with Ads or Nutritional Info
<