Levi’s teamed up with Clea Lala, a young Parisian graphic designer to embroider denim for an interactive event at its Champs Elysées flagship location.
The opportunity brings a chance for people to purchase a Levi’s jean shirt, pair of pants or a jacket in store and have it customized with a personal drawing or message. The combination of Lala’s talents as an artist and embroiderer bring gorgeous results that seem perfectly at home on the pieces of Levi’s clothing.
There is a dedicated space for this event in the Champs Elysées store, which is ongoing Thursdays and Fridays evenings until December 28th. Since the embroidery process takes time, embroidered denim pieces from the Levi’s x Clea Lala collection are all the more special, since there’s probably not too many of them around.