The number of wallets on the market that are designed to hold one's entire life (AKA cards, cash, keys and smartphone) are aplenty, but this shift towards a multipurpose design is being refuted with card wallets that put minimalism front and center. The saying "cash is king" might be true, but as we continue to move towards a cashless market we're seeing a distinct decrease in the number of consumers carrying and paying for their goods with the real stuff. Instead, debit and credit are sweeping the retail market off its feet to the delight of consumers alike.
As we see a shift towards a strict card-focused market, these card wallets are helping to make the transition away from larger varieties simpler.
SCORE
6.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 86%
Freshness 8%
