Multi-Purpose Slim Wallets

Rich Singer Revolutionized the Wallet with His New Designs

Wallets, card-holders and key organizers have remained fundamentally unchanged, until recently.  A glut of Kickstarter projects have re-examined the wallet, or the key organizer, with all Kickstarter key organizers requiring two hands to use.  Rich Singer, founder of Left Field Design, takes a fresh look at both, taken together as a combined wallet and key organizer, and both taken separately.

The result is three, thin products, the size of a credit card, that ergonomically carry keys, cash, cards and more. CardClip is a super-resilient money clip, designed to hold up to five cards (or a combination of cards and cash), and engineered to reliably spring back for gripping a single bill. 

KeyCase, is a flat-pack, key organizer that fits with credit cards in most wallets. KeyClip combines CardClip and KeyCase into an integrated cache for keys, cash, cards and even a USB drive. All three personal accessories are barely noticeable in your pocket and are very easy to use.  The KeyClip product series is available for pre-order on Kickstarter until October 18th.

Multi-purpose Wallets
Designing wallets as multi-purpose products for carrying cards, cash, and keys with convenience and ergonomics can be a key trend in the wallet industry.
Thin Personal Accessories
Designing and creating thin and barely noticeable personal accessories can be a disruptive trend in the fashion accessory industry.
Sustainable and Durable Money Clips
Manufacturing sustainable and durable money clips that have space for cards and cash can be a potential trend in the wallet industry.

Industries Being Reshaped

Fashion Accessories
Designing these ultra-thin personal accessories can be a disruptive innovation opportunity for fashion accessory manufacturers.
Wallet Industry
Developing multi-purpose and sustainable wallets can be a great prospect for industry players to grow their market shares.
Key Organizer Industry
Designing key organizers that can be conveniently used with wallets or are integrated with wallets can be a potential avenue for the key organizer industry.
SCORE
4.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 82%
Freshness 8%