Mirrus creates true consumer facing technology utilizing a mirror that influences consumer behavior with relevance and emotion to optimize the buying opportunity of the consumer. The Mirrus platform delivers the only solution for brands to create and control a personalized experience for their consumer that is uniquely superior.
The Digital Retail Mirror is a perfect fit for Duty-Free retail in terms of attracting customers and to explain a product without using staff. This helps to save costs and gives an unforced customer interaction, which is great for Millennials (18 to 35-year-olds).
The tower mirror is a great POS and could be adjusted easily for brands. The smaller countertop unit could be used for cosmetics, jewelry, eyewear and headwear.
Why This Trend Is Growing
- Personalized Customer Experience
- The Mirrus Retail Mirror allows brands to create a personalized experience for consumers, optimizing the buying opportunity.
- Cost-saving Technology
- The Digital Retail Mirror helps retailers save costs by reducing the need for staff to explain products to customers.
- Millennial-focused Marketing
- The unforced customer interaction provided by the Mirrus Retail Mirror is particularly appealing to Millennials (18 to 35-year-olds).
Industries Being Reshaped
- Duty-free Retail
- The Digital Retail Mirror is a perfect fit for duty-free retail, attracting customers and providing product explanations without staff.
- Cosmetics Industry
- The smaller countertop Mirrus unit is ideal for displaying and promoting cosmetics products in an engaging way.
- Jewelry and Eyewear Industry
- The adjustable tower mirror of the Mirrus Retail Mirror can be easily utilized by brands in the jewelry and eyewear industry for product showcasing.
