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In-Store Home Gyms

Lululemon Installed an Interactive Home Gym Mirror in 40 Canadian Stores

— October 8, 2021 — Business
The last few years changed the way people work out and this is being reflected in everything from home workout programs to equipment like the interactive home gym Mirror. Lululemon recently installed the innovative piece of home gym equipment in 40 of its stores in Canada and the retailer is giving shoppers the ability to experience and purchase the device in-store and online.

Mirror functions as a personalized fitness platform that leverages camera technology, a performance dashboard and a community to provide advanced digital experiences that keep people feeling connected, even from the comfort of their own homes.

Lululemon acquired Mirror in July 2020 and the Canadian athletics brand set its sights on launching the tech-fueled device in Canada as an omnichannel experience.
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