The last few years changed the way people work out and this is being reflected in everything from home workout programs to equipment like the interactive home gym Mirror. Lululemon recently installed the innovative piece of home gym equipment in 40 of its stores in Canada and the retailer is giving shoppers the ability to experience and purchase the device in-store and online.
Mirror functions as a personalized fitness platform that leverages camera technology, a performance dashboard and a community to provide advanced digital experiences that keep people feeling connected, even from the comfort of their own homes.
Lululemon acquired Mirror in July 2020 and the Canadian athletics brand set its sights on launching the tech-fueled device in Canada as an omnichannel experience.
What Makes This Trend Stand Out
- In-store Home Gyms
- Retailers are capitalizing on the shift towards at-home workouts by installing interactive home gym equipment in-store.
- Personalized Fitness Technology
- The use of camera technology and performance dashboards in home gym equipment creates opportunities for innovative personalization in fitness programs.
- Omnichannel Fitness Retail
- The integration of interactive home gym equipment into brick-and-mortar stores and online platforms creates opportunities for a seamless omnichannel fitness retail experience.
Sectors Adopting This
- Fitness Equipment Manufacturing
- Manufacturers of home gym equipment can leverage camera technology and performance dashboards to create innovative, personalized at-home fitness products.
- Retail
- Retailers can disrupt the fitness industry by incorporating digital, interactive home gym equipment into their stores and online platforms.
- Technology
- Advancements in camera and digital technology create opportunities for disruptive innovation in the home gym equipment industry.
