From Customer Gifting Apps to Point-Awarding Browsers
Michael Hemsworth — August 14, 2014 — Marketing
Consumers are looking for deals and perks wherever possible, which is being acknowledged by retailers via a color array of rewards programs that will offer gifts in a number of different ways. We're seeing a distinct influx of points programs, free gifts with purchase and beyond, which are each grabbing the attention of consumers for being a quick way to get what they want or need a little something extra.
While the idea of rewards programs and loyalty cards isn't necessarily new, the innovative approaches that have been popping up recently (think: medicinal marijuana apps that reward prescriptions filled) are transforming the industry of rewarding loyalty into something far more complex. As physical cards are ditched for apps, it's clear that rewards programs have a fruitful future for both retailers and shoppers.
While the idea of rewards programs and loyalty cards isn't necessarily new, the innovative approaches that have been popping up recently (think: medicinal marijuana apps that reward prescriptions filled) are transforming the industry of rewarding loyalty into something far more complex. As physical cards are ditched for apps, it's clear that rewards programs have a fruitful future for both retailers and shoppers.
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