Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enchance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

Crowdsourced Travel Campaigns (SPONSORED)

Marriott Hotels Celebrates Travel Brilliantly Campaign

— October 22, 2013 — World
A sign proclaiming the famous Willy Wonka quote, ‘Invention, my dear friends, is 93% perspiration, 6% electricity, 4% evaporation, and 2% butterscotch ripple’ hangs near the entrance of The Underground, Marriott Hotels’ underground innovation lab; a lofty space at the epicenter of Marriott International headquarters located in Bethesda, Maryland. A pioneer space in helping to re-invent the future of travel, Marriott’s innovation lab serves as a think tank of creativity. Our first visit to the space is alive with energy as Marriott Hotels is set to announce the winner of their Travel Brilliantly co-creation contest.

Marriott Hotels, a household name in hospitality, recently launched their Travel Brilliantly campaign; a bold commitment to inspiring influencers and consumers to help re-imagine the future of travel with Marriott. Consumers were encouraged to submit their travel inspired ideas to Marriott’s online platform, TravelBrilliantly.com, in six different passion points of travel; Eat & Drink, Work & Play, Health & Wellness, Style & Design, Technology and Outside the Box. Five First Prize Winners were chosen over the course of three rounds, resulting in fifteen top prize winners who went onto a final stage of the process. Each entry was chosen based on a criterion of innovation; feasibility, strategy for execution and overall impression. “[Travel Brilliantly] had to be bold in not only staking our claim, but also engaging the next generation of travelers to join us in co-creating the future of travel,” stated Mara Hannula, Vice President of Global Marketing for Marriott Hotels. Encapsulated by its slogan, ‘It’s not only about where you’re staying, it’s about where you’re going,’ Marriott Hotels has committed to equipping their guests with the tools they need to travel brilliantly both within and beyond the four walls of the hotel.

On September 30th, TravelBrilliantly.com Judges, Shira Lazar, host and co-founder, “What’s Trending;” Marc Kushner, founder/CEO of Architizer.com; and Matthew Von Ertfelda, Vice President, Creative Strategy of Marriott Hotels convened at The Underground, judged the fifteen First Prize Winner submissions and chose the Grand Prize Winner submission. The First Prize Winners of each round captured the spirit of each category, culling from a range of diverse backgrounds. Personalizing the stay experience, Richard R. suggested that Marriott Hotels guests submit photos and artwork to adorn their rooms and communal areas, connected to the guest by their name and Marriott Rewards number. Richie W. merged work and play with his idea for a monthly happy hour event for business travelers surrounding a topical theme. Engendering a sense of a home away from home, Suzanne P. came up with the concept for an app that would enable guests to pre-order groceries that would be stocked in their room upon arrival.

After the judging process was complete, Marriott hosted a Gallery Tour of Innovation, a reception that celebrated Marriott’s Travel Brilliantly co-creation program. Marriott brought in local innovative DC based vendors, Nicecream Factory and sweetgreen to serve up refreshments at the event. Nicecream dished up exotic concoctions of nitrogen-frozen ice cream while sweetgreen poured their “sweetpress” juice from their cold pressed juice line. From the décor to the food, the spirit of innovation was felt everywhere.

As host of the Emmy-nominated show, ‘What’s Trending’, Shira Lazar connected with the dynamic message of the Travel Brilliantly campaign, stating that working with Marriott was an ‘easy fit’. Lazar explains, “We love to partner with any brand that wants to use digital tools in innovative ways and connect with the next generation of consumers.” Covering the latest in digital culture for such news epicenters as CBS, Lazar has been heralded as one of ‘The Most Influential Women in Technology’ by Fast Company and featured in the Huffington Post’s ‘Women in Tech’ series.

Teaming up with Marriott Hotels was also a melding of minds for Marc Kushner, a partner for design firm, HWKN, and CEO of Architizer.com, the first ‘crowd-sourced database for architects’, a social platform that features over 50,000 projects from around the world. Kushner identified Marriott as going beyond the brick and mortar of customer service by giving ‘ephemeral and digital ideas a physical home’. Kushner elaborates, “What was starting to evolve from the collage of entries, was that Marriott Hotels can be a hub, both for the travellers and for the locale as a way to plug in and create an interaction that might not
exists otherwise.”

After much deliberation, Anjana Kallarackal was chosen. “I feel so lucky to be given the chance to co-create with professionals from Marriott’s Travel Brilliantly campaign to develop my idea further,” said Anjana Kallarackal.  “I am really looking forward to traveling to London and designing healthy food options that would hopefully improve the journeys of other travelers like me.”

As a part of the Travel Brilliantly campaign, Anjana Kallarackal will work alongside Marriott to hone her idea from the concept stage to a working prototype. Von Ertfelda states, “This is 'roll your sleeves up'. It's not about dialogue. It's about breaking something apart until you have something that matters.” Marriott is committed to exceeding the ideation process by serving as a mentor throughout the development process. A co-creative symbiosis that Ertfelda believes, ‘demonstrates the courage as a company and brand to listen and understand what works, what doesn't. What's relevant and what's not’.
6.8
Score
Popularity
Activity
Freshness