With the borders still closed, many Americans are using this time to explore their own country, with many opting to travel to some of the breathtaking National Parks that the United States has to offer.
In order to capitalize on this travel and to continue to promote the natural beauty, Marriott partnered with National Parks, offering promotions and discounts on all of its locations that surround the country's 419 parks. For this campaign, Marriott is focusing its attention on its massive consumer base which consists of 100 million Bonvoy loyalty program members who are now being encouraged to travel and explore the country's National Parks.
According to Marriott, during this time the majority of its growth can be attributed to drive-to leisure destination trips.
Image Credit: Marriott