Aloft Hotels Introduces a New Revamped Breakfast Concept
Niko Pajkovic — November 8, 2021 — Lifestyle
References: aloft-hotels.marriott & lodgingmagazine
Aloft Hotels, a hotel brand owned by Marriot Bonvoy geared towards music enthusiasts and tech-savvy travelers, has announced a new revamped breakfast concept that will be launched at over 150 of its locations throughout North America.
Driven by guest feedback and other data, the new concept was developed to meet the modern traveler's needs. As a result, the rebooted breakfast menu includes a wide range of plant-based offerings and a more significant number of on-the-go options. The new menu concept belongs to Aloft's other new venture, Re: fuel by Aloft -- an in-hotel shop for quick snacks and bites.
"The pandemic presented a unique opportunity for us to holistically reassess how we can deliver a fun breakfast experience to our guests with an emphasis on quality and speed,” said Jeff Tomczek, vice president and global brand leader of distinctive select brands at Marriott International.
Image Credit: Aloft Hotels
Driven by guest feedback and other data, the new concept was developed to meet the modern traveler's needs. As a result, the rebooted breakfast menu includes a wide range of plant-based offerings and a more significant number of on-the-go options. The new menu concept belongs to Aloft's other new venture, Re: fuel by Aloft -- an in-hotel shop for quick snacks and bites.
"The pandemic presented a unique opportunity for us to holistically reassess how we can deliver a fun breakfast experience to our guests with an emphasis on quality and speed,” said Jeff Tomczek, vice president and global brand leader of distinctive select brands at Marriott International.
Image Credit: Aloft Hotels
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