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Hospitality Fitness Collabs

Arlo Hotels & Alo Moves Offer an Elevated Fitness Experience to Guests

— June 21, 2023 — World
Arlo Hotels and Alo Moves have joined forces to offer an elevated fitness experience to guests. Arlo Hotels, known for its experience-driven hospitality, is partnering with Alo Moves, the online fitness arm of Alo, the yoga apparel brand, to introduce curated, on-demand fitness videos in guest rooms in their NYC, Chicago, and Miami locations.

Alo Moves offers unlimited access to thousands of video classes from beginner to advanced levels, featuring more than 3,000 options in yoga, pilates, strength training, meditation, and HIIT, from some of the world’s top instructors. By making these classes available in guest rooms, Alo and Arlo Hotels are dedicated to helping travelers maintain a healthy and sustainable lifestyle while also improving the travel experience for those who prioritize wellness.

As a part of this exceptional partnership, guests are provided with an in-room, Alo-branded yoga mat and a complimentary 30-day subscription to Alo Moves. Additionally, they can enjoy 30% off a monthly or annual Alo Moves membership to continue their fitness journey even after they leave. Through this partnership, Arlo Hotels and Alo Moves have revolutionized the way travelers approach fitness on the go.
Trend Themes
1. Elevated Fitness Experience - The collaboration between Arlo Hotels and Alo Moves offers an elevated fitness experience for hotel guests, providing curated, on-demand fitness videos in guest rooms.
2. Wellness Tourism - The partnership between Alo Moves and Arlo Hotels taps into the growing trend of wellness tourism, where travelers prioritize maintaining a healthy lifestyle during their trips.
3. Integration of Technology - By integrating the Alo Moves fitness platform into guest rooms, Arlo Hotels demonstrates the trend of using technology to enhance the hospitality experience and offer innovative services.
Industry Implications
1. Hospitality - Arlo Hotels and Alo Moves collaboration represents a disruptive innovation opportunity for the hospitality industry, as it combines fitness and wellness amenities with the traditional hotel experience.
2. Fitness - Alo Moves' partnership with Arlo Hotels creates new opportunities in the fitness industry by expanding their reach to hotel guests and providing access to their diverse fitness class offerings.
3. Travel and Tourism - The collaboration between Arlo Hotels and Alo Moves highlights the potential for disruption in the travel and tourism industry, as wellness-focused travelers seek out accommodations that cater to their fitness needs.
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