The COVID-19 pandemic and subsequent aftermath has pushed the travel industry to pivot their business models to stay afloat, including the Marriott International. The hotel chain understands the shifting needs of consumers in the new social distancing world and launched various virtual initiatives including a live-streamed DJ party, a master chef cooking series with exclusive recipes, and curated messages of hope on social media.
In addition to these engaging at-home entertainment efforts by the Marriott Internation, the brand also launched the charitable Rooms for Responders initiative that provides free or discounted rooms across the globe for front-line responders supporting those affected by the COVID-19 pandemic.
Lastly, for travelers unable to travel due to the outbreak, the hotel chain is offering flexible date changes and refunds.
Image Credit: Marriott International