Room Mate Hotels' SleepOver app was made to appeal to travelers and pajama party lovers, offering incentives each time you check in before bed from a different place.
The app has a big "Good Night" button, where you can either choose a Room Mate check in, where you're staying at a Room Mate Hotel, or a regular check in for any other place. Staying in places far from your home is extra rewarding, and with the points you collect, you can redeem them for discounts, free cocktails, breakfast, minibars and with enough points, even a free night's stay. The app is like Foursquare, but hardly requires any effort on your part, since you're basically rewarded for wherever your head happens to be resting that night.
Why This Trend Is Growing
- Sleepover Incentive Programs
- Opportunity for hotels and travel companies to create apps that offer rewards for staying in different places.
- Location-based Reward Systems
- Opportunity to develop apps that provide rewards based on the user's location and check-ins.
- Gamification of Travel
- Opportunity to gamify the travel experience by offering incentives and rewards for staying in various locations.
Industries Being Reshaped
- Hospitality
- Hotels can leverage sleepover incentive programs to attract and retain customers, offering unique rewards for staying in different locations.
- Travel
- Travel companies can develop location-based reward systems to encourage customers to explore new places and collect rewards.
- Technology
- Technology companies can create gamified travel apps that enhance the user experience by rewarding users for staying in different locations.
