Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Insurance Policy Offers Monetary Healthy Eating Incentives

 - Jul 17, 2014
References: harvardpilgrim.org & springwise
There are lots of things companies do to get their employees to try to live healthier lifestyles, and now insurance policies offering healthy eating incentives is among them. EatRight Rewards is an initiative out of Boston's Harvard Pilgrim Health Care that gives cash to workers who purchase fruit and vegetables at participating grocery stores.

While employees enjoy health benefits from employers, if they don't take care of themselves, it's the company that ends up paying the premium according to SpringWise. Using a specific algorithm, supermarkets including Hannaford, Roche Brothers, Shaw's, Star Market and Wegmans can calculate how healthy a shopper's cart contents are. They receive a score and can receive cash rewards. The idea is that companies offering healthy eating incentives can reduce their business premiums.