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Hatch's Compass Shows the Many Ways You Can Personalize Items

 - Apr 23, 2014
References: hatch.co & hatch.co
Hatch.co is an online shopping platform that’s like a cross between offering the unique handmade crafts on Etsy and the endless sources of DIY inspiration you can find on Pinterest. As of today, Hatch launched 'Compass,' a tool that suggests multiple ways you can customize products like jewelry and home decor.

To make finding customizable items as easy as possible, Hatch’s Compass provides four simple starting points and categorizes products that can be personalized with your own text, pictures, location or a meaningful date.

Compass was implemented because Hatch found that 95% of its shoppers were more likely to make their second purchase from the site in a different category, showing that its consumers are more likely to venture into different product categories when customization options are clearly presented to them.