Chanel's new pop-up nail bars will be arriving at Selfridges in London as part of the new pop-up store fad demonstrated by many designer labels. The 'Les Vernis Couleurs Culte de Chanel' will feature dozens of designer nail polishes for customers to choose from. Selfridges will also be offering advice from celebrity nail expert Sophy Robson, who is available for appointments for any manicure fans. Robson will also be creating unique nail designs that she will be selling at Selfridges.
Pop-up nail bars like 'Les Vernis Couleurs Culte de Chanel' demonstrate the function of shopping as an experience rather than a pastime. By making the experience of 'Les Vernis' available to consumers for a short period of time, the suspense increases and shoppers feel pressured to visit the pop-up store before it disappears. It's a wonderful marketing strategy and creates the perfect shopping experience for designer label lovers.