Foursquare Local Updates Lets Brands Send Messages to Specific Users

 - Jul 19, 2012
References: mashable & adage
Get ready for the next wave of personalized, location-based marketing with the Foursquare Local Updates tool, which allows businesses to message Foursquare users in an extremely targeted way.

The check-in app has launched this new tool to enable merchants to better connect with their customers -- those who, according to Foursquare's algorithm, visit and check in frequently to a place and have indicated that they "like" a particular establishment. The new tool essentially gives brands a better way to market to their core customers by allowing them to reach users who are more likely to be interested in the brand's promotions and events and therefore more likely to act on the messages. As AdAge points out, the Foursquare Local Updates may be just the kick businesses need to start paying more attention to, and being more active on, the social media platform.