The fashionistas in Taiwan sure do love Hello Kitty, and the proof is in these two Elle Taiwan Hello Kitty covers for the magazine's December 2011 issue.
Celebrating 20 years of Elle Taiwan, the two Hello Kitty magazine covers feature the iconic cartoon character all dolled up in stylish outfits. The first cover features the cute cat in a vibrant pink feathered dress with a matching bow and bejeweled satin boots. On the other cover, Hello Kitty dons a pretty polka-dot frock with a green and pink sash and elegant bracelets.
And the two Elle Taiwan Hello Kitty covers aren't all the magazine's doing to celebrate its 20th anniversary. According to SassiSam, the magazine has also partnered with some popular Taiwanese designers on a collection of limited edition, Elle-branded cellphone covers.
The video here shows some behind-the-scenes footage of the photo shoot with the fashionable feline.
What's Driving This Trend
- Fashionable Cartoon Collaborations
- The collaboration between Elle Taiwan and Hello Kitty presents an opportunity for other fashion brands to collaborate with popular cartoon characters for limited edition collections.
- Celebrating Milestones with Exclusive Merchandise
- Elle Taiwan's partnership with popular Taiwanese designers on limited edition cellphone covers shows the potential for other brands to create exclusive merchandise to commemorate special occasions or milestones.
- Behind-the-scenes Experiences as Marketing
- The behind-the-scenes footage of the Elle Taiwan Hello Kitty covers photo shoot highlights the potential for brands to use similar content as a marketing tool to engage their audience.
Who This Affects Most
- Fashion
- The collaboration between Elle Taiwan and Hello Kitty demonstrates the potential for fashion brands to partner with popular cartoon franchises to create exclusive collections.
- Consumer Electronics
- The limited edition Elle-branded cellphone covers created in collaboration with popular Taiwanese designers provide an opportunity for the consumer electronics industry to create exclusive and stylish accessories.
- Media & Publishing
- Elle Taiwan's 20th-anniversary celebration, including the Hello Kitty covers and limited edition cellphone covers, showcases the potential for media and publishing companies to create special editions or collaborations to engage their audience.
