CATEGORY
Fun Trends

Top Trends in Fun

Offering a behind-the-scenes glimpse into the fun and alwayss entertaining culture at Trend Hunter, this category offers everything from Trend Hunter’s monthly fun day outings to milestone events and employee gatherings.

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Whitewater Jet Boating: Trend Hunter Fun Day
JUN 15, 2010

Whitewater Jet Boating: Trend Hunter Fun Day

Whirlpool Jet Boats at Niagara Falls

Whitewater Jet Boating — Disruptive innovation opportunity: Explore the development of advanced jet boat technologies to enhance the thrill and safety of whitewater jet boating experiences.

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Photoshop Fun: Trend Hunter Fun Day
JAN 20, 2010

Photoshop Fun: Trend Hunter Fun Day

Fun Photoshoots — Opportunities for creating fun and memorable experiences through photoshoot events

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Pumpkin Carving Party: Trend Hunter Fun Day
AUG 17, 2011

Pumpkin Carving Party: Trend Hunter Fun Day

Pumpkin Carving Contests — Opportunity to create innovative and interactive pumpkin carving contests for team-building events or Halloween festivities.

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Waterfall-Hunting: Trend Hunter Fun Day
FEB 2, 2010

Waterfall-Hunting: Trend Hunter Fun Day

Trekking Through San Diego's Mountains

Nature Hiking — Companies can offer team-building activities that involve exploring nature and enjoying the sights and sounds of waterfalls like Trend Hunter Fun Day did.

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Couture Dress Hunting: Trend Hunter Fun Day
JAN 19, 2012

Couture Dress Hunting: Trend Hunter Fun Day

Designer Dress Rentals — Opportunity for disruptive innovation in the fashion industry by offering affordable access to high-end designer dresses.

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Dining in the Dark: Trend Hunter Fun Day
JAN 28, 2010

Dining in the Dark: Trend Hunter Fun Day

Dining in the Dark — Opportunity for restaurants to offer unique sensory dining experiences by incorporating darkness as a theme.

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Wonderland: Trend Hunter Fun Day
AUG 18, 2009

Wonderland: Trend Hunter Fun Day

Amusement Park Experiences — Explore the potential for creating unique and immersive experiences within amusement parks through innovative rides and attractions.

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TH Prom: Trend Hunter Fun Day
AUG 16, 2011

TH Prom: Trend Hunter Fun Day

Formal Attire — Opportunity for disruptive innovation in the fashion industry to create stylish and unique formal wear.

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Brew-Showcasing Events
NOV 7, 2014

Brew-Showcasing Events

Les Murray Discusses Toronto's Festival of Beer and Great Tasting Product

Beer Festival Experiences — Disruptive innovation opportunity: Creating immersive beer festivals that combine beer tasting with entertainment and educational components.

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Boat Party: Trend Hunter Fun Day
JUL 9, 2009

Boat Party: Trend Hunter Fun Day

Boat Parties — Disruptive innovation opportunity: Develop unique boat party experiences with themed decorations and entertainment to attract a niche market of party-goers.

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TREND HUNTER
INSIGHTS

Autumn Teasers

Retailers are dropping spooky assortments in summer to extend the commercial window

Trend — Brands are launching Halloween products earlier in the calendar year, stretching a once-short retail moment across two seasons for a longer commercial window. Summerween releases mark a shift from costumes, candy and a one-night event in October to spooky themes that feel more lifestyle-oriented, from beauty and fragrance to licensed merchandise.

Insight — Trigger - Consumers are encountering seasonal culture earlier and across more touchpoints, which makes holidays feel less date-bound and more like ongoing mood categories. Dressing up or decorating for Halloween outside of October may have once felt premature, but with spooky releases dropping earlier, consumers can indulge the aesthetic on their own timeline instead of waiting for cultural permission in the fall. Halloween-coded candles or bath bombs are invitations to join the festivities sooner, with less effort and expense. 

Workshop Question — How could your brand reinterpret familiar holiday symbolism in a way that feels wearable, usable or collectible in everyday life?

SCORE
8.3
GENDER
30% Men 70% Women
MARKET
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X
POPULARITY
Popularity
Activity
Freshness
Patterns
ConvergenceDivergenceCyclicalityRedirectionReductionAcceleration

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