Green industry coalition's Smart Plant Home app "tracks customers’ plant purchasing habits, provides growing advice and allows retailers to link directly to the customer." The app is specially designed to help independent garden centers (IGCs) target a more diverse demographic -- namely Millennials with an affinity for plants and DIY gardening supplies.
In addition to spotlighting popular products, interactive video content and more, the app aims to draw younger audiences to independent garden centers while also helping these small businesses compete with more established big box retailers. The app's main feature is the capability for users to chat with plant experts that include independent business owners.
By tracking consumer purchasing habits and buying patterns, Smart Plant Home helps small retailers access insightful consumer data while saving them costs and time in the process -- a helpful feature for retailers facing challenges during the ongoing COVID-19 pandemic.