The NAT Bears cereal is a new pre-portioned breakfast product from Nestlé Cereals UK as a morning meal option for youngsters that will enable them to enjoy an interactive experience as they get ready for the day ahead. The cereal comes in honey and chocolate flavor options, and has the servings pressed into the shape of bears that can be placed into a bowl along with milk. The product brings a new experience to the common act of eating cereal amongst young children.
Vice President UK and Australia Nestlé Cereals Gharry Eccles explained the NAT Bears cereal further saying, "We know that parents are looking for a cereal that is both tasty and high in fibre for their kids at breakfast time, and we’re confident that our new NAT Bears fits the bill. NAT Bears comes as pre-proportioned, individually wrapped bears – you just add one bear to a bowl of milk, and it makes a bowl of tasty cereal. We are passionate about making breakfast better and are pleased to introduce this truly unique product to the market, which makes for a happy breakfast.”