Microsoft is promoting its Xbox gaming console with an event featuring AR lenses for the Snapchat platform. The Snapchat AR lenses were created in order to promote the release of the next-generation Xbox gaming console. Snap also launched a Snap Camera Gaming Category Takeover, in order to help Xbox promote the new console.
The AR lenses will feature content from popular games, including ‘Halo Infinite,’ ‘Minecraft,’ ‘Destiny 2,’ and ‘Forza Motorsport.’ The gaming titles were popular on previous generations of Xbox consoles and may serve to captivate the interests of gaming consumers. Microsoft created the lenses with Snapchat and a company named Look Mister, which helps to develop mixed reality content.
Overall the lenses provide an interactive way to build consumer excitement about the upcoming console.
Image Credit: Snap