Microsoft is promoting its Xbox gaming console with an event featuring AR lenses for the Snapchat platform. The Snapchat AR lenses were created in order to promote the release of the next-generation Xbox gaming console. Snap also launched a Snap Camera Gaming Category Takeover, in order to help Xbox promote the new console.
The AR lenses will feature content from popular games, including ‘Halo Infinite,’ ‘Minecraft,’ ‘Destiny 2,’ and ‘Forza Motorsport.’ The gaming titles were popular on previous generations of Xbox consoles and may serve to captivate the interests of gaming consumers. Microsoft created the lenses with Snapchat and a company named Look Mister, which helps to develop mixed reality content.
Overall the lenses provide an interactive way to build consumer excitement about the upcoming console.
Image Credit: Snap
Key Themes Behind This Trend
- AR Gaming Console Promotion
- Use AR lenses and other mixed reality content to create interactive promotion for new gaming console releases.
- AR Lenses for Gaming Titles
- Create AR lenses for popular gaming titles to captivate the interests of gaming consumers.
- Snap Camera Gaming Category Takeover
- Partner with Snapchat to launch a gaming category takeover and promote new gaming consoles.
Where This Applies
- Gaming Industry
- Use AR lenses and mixed reality content to promote new gaming consoles and captivate interest.
- Social Media Industry
- Partner with social media platforms to create interactive AR content for gaming promotions.
- Mixed Reality Development Industry
- Develop mixed reality content to create interactive and engaging experiences for gaming promotions.
