Third Aurora introduced a concept for AR cans that turns the entirety of a drink container into an interactive packaging design. The augmented reality concept for beers, ciders, soft drinks and more would give consumers the power to scan the packaging design with a mobile device to access specific content.
Once scanned with a smartphone, a 3D, 360-degree animated display reveals an interactive experience with virtual buttons that can be used to connect consumers directly to gamified content or social media.
The augmented reality packaging concept from Third Aurora is set to launch in 2021 and it offers manufacturers the chance to engage consumers with fresh and engaging content that has the potential to be updated in real-time.
Image Credit: Third Aurora
What's Driving This Trend
- Interactive AR Packaging
- The trend of transforming drink containers into interactive packaging designs using augmented reality technology presents opportunities to enhance consumer engagement and create personalized content experiences.
- Real-time Content Updating
- The feature of updating augmented reality content in real-time presents opportunities for brands to deliver fresh and timely content to consumers, keeping them engaged and connected to the brand.
- Gamified AR Promotions
- The trend of using virtual buttons in an interactive augmented reality experience for gamified content or social media promotions offers opportunities for brands to create unique and engaging experiences for their customers.
Who This Affects Most
- Beverage Industry
- The beverage industry can use augmented reality technology to create innovative packaging designs that engage consumers and offer real-time updates on promotions, new product launches, and personalized content experiences.
- Marketing Industry
- The marketing industry can utilize interactive augmented reality technology to create unique and engaging experiences for consumers, increase brand awareness, and generate interest in products or services.
- Technology Industry
- The technology industry can develop and improve upon augmented reality technology to create innovative solutions that enhance consumer engagement and revolutionize the way brands communicate with their customers.
