A group of universities in the UK are reimagining their in-person back-to-school welcome events as interactive digital gatherings with The Digital Welcome. Since many students are opting for remote learning classes this semester, there won't be the same opportunity as usual for making friends and getting familiar with the campus due to the global pandemic. As part of The Digital Welcome, Tinder will be participating with a digitized version of Swipe Night and a virtual Tinder Truck.
The first event kicks off in early September with the University of Chester, followed by other virtual events from the Imperial College London, the University of Birmingham and others, all of which will be hosting digital fairs to foster a sense of community and connection.
Image Credit: Tinder
Why This Trend Is Growing
- Virtual Student Dating
- Opportunity for dating platforms to create interactive virtual events for students to meet and connect online.
- Interactive Digital Gatherings
- Opportunity for event management companies to create engaging virtual experiences for universities and other educational institutions.
- Digital Community Building
- Opportunity for social media platforms to facilitate virtual fairs and events to help students make friends and get familiar with the campus remotely.
Industries Being Reshaped
- Event Management
- Event management companies can leverage their expertise to create interactive and engaging digital events for universities and educational institutions.
- Dating Platforms
- Dating platforms can develop and host virtual dating events specifically targeting students to help them make connections during remote learning.
- Social Media
- Social media platforms can offer virtual fair and community-building features to support students in making friends and feeling connected despite studying remotely.
