The Hershey's Holiday Lineup has been unveiled by the brand for 2020 and includes an array of goodies that will help to enhance the festive spirit for consumers of all ages. The product range includes the Hershey's Kisses Sugar Cookie, Hershey's Milk Chocolate Build-A-Santa, the Kit Kat Duos Mint & Dark Chocolate, Reese's Peanut Butter Nutcrackers and more. The products will be available starting in October and will come at a range of price points for consumers to pick up as a gift or a treat to offer family members.
Senior Brand Manager, Hershey Holiday Team Michael Reese spoke on the new Hershey's Holiday Lineup saying, "We are excited to deliver new, interactive and innovative treats from HERSHEY'S, REESE'S, KIT KAT® and ICE BREAKERS brands this year, all dressed up for the holidays. This portfolio is one of the largest holiday offerings we have ever created and we are excited to be introducing the 10th limited edition holiday HERSHEY'S KISSES variety with the new HERSHEY'S KISSES Sugar Cookie candy, giving consumers the most exciting flavor profiles and festive options to choose from."