The Hershey's Holiday Lineup Includes an Array of Sweet Treats
Michael Hemsworth — September 17, 2020 — Marketing
References: thehersheycompany & trndmonitor
The Hershey's Holiday Lineup has been unveiled by the brand for 2020 and includes an array of goodies that will help to enhance the festive spirit for consumers of all ages. The product range includes the Hershey's Kisses Sugar Cookie, Hershey's Milk Chocolate Build-A-Santa, the Kit Kat Duos Mint & Dark Chocolate, Reese's Peanut Butter Nutcrackers and more. The products will be available starting in October and will come at a range of price points for consumers to pick up as a gift or a treat to offer family members.
Senior Brand Manager, Hershey Holiday Team Michael Reese spoke on the new Hershey's Holiday Lineup saying, "We are excited to deliver new, interactive and innovative treats from HERSHEY'S, REESE'S, KIT KAT® and ICE BREAKERS brands this year, all dressed up for the holidays. This portfolio is one of the largest holiday offerings we have ever created and we are excited to be introducing the 10th limited edition holiday HERSHEY'S KISSES variety with the new HERSHEY'S KISSES Sugar Cookie candy, giving consumers the most exciting flavor profiles and festive options to choose from."
Senior Brand Manager, Hershey Holiday Team Michael Reese spoke on the new Hershey's Holiday Lineup saying, "We are excited to deliver new, interactive and innovative treats from HERSHEY'S, REESE'S, KIT KAT® and ICE BREAKERS brands this year, all dressed up for the holidays. This portfolio is one of the largest holiday offerings we have ever created and we are excited to be introducing the 10th limited edition holiday HERSHEY'S KISSES variety with the new HERSHEY'S KISSES Sugar Cookie candy, giving consumers the most exciting flavor profiles and festive options to choose from."
Trend Themes
1. Interactive Festive Treats - Creating interactive treats, such as the Hershey's Milk Chocolate Build-A-Santa, can enhance the consumer experience of the product and increase engagement with the brand.
2. Limited Edition Flavor Profiles - Continuing to introduce new and exciting flavor profiles, such as the Hershey's Kisses Sugar Cookie, can keep consumers interested in the product and drive sales in the holiday season.
3. Innovative Holiday Offerings - Introducing new and innovative treats, as well as expanding the range of holiday offerings, can help Hershey's stand out in a crowded market and attract new customers.
Industry Implications
1. Confectionery - Creating interactive, limited edition, and innovative treats can help confectionery companies like Hershey's keep up with changing consumer tastes and seasonal demand.
2. Food & Beverage - Expanding product offerings with innovative and festive treats can help food and beverage companies attract new customers during holiday seasons and increase sales.
3. Retail - Carrying a wide range of holiday products and interactive treats can help retailers differentiate themselves during the holiday season and attract holiday shoppers to their stores.
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