Lee Valley Tools is a Canadian home improvement retailer that began as a small woodworking shop. In addition to a wide range of specialty tools and building materials, the retailer also specializes in renovation essentials and gardening products.
In light of the COVID-19 pandemic and social distancing efforts, Lee Valley Tools launched its informative and interactive YouTube programming -- consisting of product information videos and DIY home improvement tutorials. Some of its recent videos include "How to Make a Raised Bed Planter" and "How to Divide Your Perennials" gardening tutorials along with instructional videos breaking down specific materials, cutting techniques and more.
With more consumers spending time at home, DIY maker culture is once again embraced by the masses -- from DIY recipes to DIY renovations. Recognizing growing consumer desires for expert-lead virtual tutorials, Lee Valley Tools shares interactive and engaging programming that encourages creativity while spotlighting its products.