Lee Valley Tools is a Canadian home improvement retailer that began as a small woodworking shop. In addition to a wide range of specialty tools and building materials, the retailer also specializes in renovation essentials and gardening products.
In light of the COVID-19 pandemic and social distancing efforts, Lee Valley Tools launched its informative and interactive YouTube programming -- consisting of product information videos and DIY home improvement tutorials. Some of its recent videos include "How to Make a Raised Bed Planter" and "How to Divide Your Perennials" gardening tutorials along with instructional videos breaking down specific materials, cutting techniques and more.
With more consumers spending time at home, DIY maker culture is once again embraced by the masses -- from DIY recipes to DIY renovations. Recognizing growing consumer desires for expert-lead virtual tutorials, Lee Valley Tools shares interactive and engaging programming that encourages creativity while spotlighting its products.
What's Driving This Trend
- Virtual DIY Tutorials
- Home improvement retailers can launch informative and interactive virtual DIY tutorials to cater to the growing demand for expert-led guidance while encouraging creativity.
- Maker Movement Resurgence
- The maker movement is re-emerging, offering the opportunity for companies to capitalize on consumer desires for creativity and self-sufficiency through DIY recipes, renovations, and gardening projects.
- Interactive Product Information
- Home improvement retailers can improve customer engagement with their products by sharing informative and interactive programming featuring instructional videos on specific materials, cutting techniques, and more.
Who This Affects Most
- Retail Industry
- Home improvement retailers can leverage technological advancements and cater to changing consumer behavior and preferences to improve customer engagement and drive sales.
- Media Industry
- Media companies can tap into the growing demand for informative and interactive virtual tutorials and DIY content and offer platforms to host such content for home improvement retailers and DIY makers.
- Consumer Goods Industry
- Consumer goods companies can spot opportunities to collaborate with home improvement retailers and makers and provide tools, materials, and products for DIY projects and virtual tutorials.
