Uber Eats recently revealed its inaugural in-app advertising capabilities. The new in-app advertising system will provide a way for restaurants to not only sell food through the platform but to also promote an establishment. The new advertising tools will run on a cost-per-click model, which means advertisers will only pay when Uber Eats users click on the ad. Ads will be displayed on the top of the platform’s home feed.
The food deliveyr platform held an initial test of the advertising system, which resulted in a five times increase in return on ad spend. The company is also enticing advertisers, by making $25 million available marketing credits, which can be used by the small to medium-sized culinary organization. The advertising credits may help establishments recover losses that occurred due to the ongoing pandemic.
Image Credit: Uber Eats