OLD CÉLINE Pays Homage to Designer Phoebe Philo's 10 Year Run
Kalina N — January 24, 2019 — Pop Culture
Luxury designer Phoebe Philo has been openly commemorated and celebrated via an online archival platform and a connected Instagram account. Intuitively dubbed 'OLD CÉLINE,' the project takes a look back at the elegance and gracefulness that adorned the creative's years at French ready-to-wear brand CÉLINE. The retrospective spans a decade — from 2008 and 2018, and features collections, ad campaigns and other label-related projects designer Phoebe Philo was "at the helm" of.
Both the Instagram and the website present an artistic curation of archival materials that engage consumers in a nostalgic trans, while teaching them about the label's recent heritage and Philo's creative approach.
OLD CÉLINE presents a type of gallery that spotlights noteworthy moments in luxury fashion -- a good example would be the Joan Didion ad that was shot by Jurgen Teller in 2015.
Both the Instagram and the website present an artistic curation of archival materials that engage consumers in a nostalgic trans, while teaching them about the label's recent heritage and Philo's creative approach.
OLD CÉLINE presents a type of gallery that spotlights noteworthy moments in luxury fashion -- a good example would be the Joan Didion ad that was shot by Jurgen Teller in 2015.
Trend Themes
1. Fashion Archival Platforms - Creating an online archival platform for a brand’s past work is a way to foster a deeper connection with consumers and promote nostalgia in the fashion industry.
2. Nostalgic Branding - Using nostalgia to market luxury fashion brands is a trend that helps to connect with consumers emotionally and create a sense of shared history.
3. Creative History Retrospectives - Brands can spotlight noteworthy moments in their own creative history to create an immersive experience for consumers and foster strong brand loyalty.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can use an online archive to showcase past collections, campaigns, and projects, and create an emotional connection with consumers.
2. Art Galleries - Art galleries can partner with luxury fashion brands to create immersive exhibitions of past collections, campaigns, and projects that merge history and art.
3. Marketing and Advertising - Marketers can use nostalgia and creative history retrospectives to evoke emotion and build stronger connections between luxury fashion brands and consumers.
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