Aries has released the visuals for its upcoming Spring/Summer 2023 collection. The new collection focuses on five archetypes: ‘Camden Punk,’ ‘90s Casual,’ ‘Teenage Romantic,’ ‘Cultist,’ and ‘Trust Fund Baby.’
‘Camden Punk’ relies on denim skater-style silhouettes, cargo-style apparel, and acid wash dyes. The ‘Teenage Romantic’ archetype references common academia-based tropes like jocks and prom queens, while the ‘90s Casual’ archetype spotlights relaxed workwear and humorous slogans. ‘Cultist’ references vintage rockstars and the church, and to round off the collection, ‘Trust Fund Baby’ delivers silk pajamas and vibrant lace that take heavy inspiration from old luxury brands.
The collection hasn’t been given an official release yet, but interested consumers can visit Aries for updates on the launch.
Image Credit: David Sims
Why This Trend Is Growing
- Archetype-based Fashion
- Opportunity for brands to create collections specifically based on archetypes or personalities.
- Nostalgic Apparel
- Opportunity for brands to tap into consumer nostalgia for past fashion trends.
- Vintage Silhouettes
- Opportunity for brands to incorporate retro cuts and styles into new collections.
Industries Being Reshaped
- Fashion Industry
- Industry can incorporate archetypes and nostalgia into their fashion lines.
- Marketing Industry
- Industry can capitalize on consumer nostalgia and create targeted marketing campaigns based on past fashion trends.
- Retail Industry
- Industry can incorporate vintage silhouettes and styles into their product offerings.
