With the Tokyo Olympics 2020 just around the corner, organizers are beginning to announce smart stadium opportunities. NTT is a leading player in the category as it offers fast Wi-Fi connectivity that unlocks "high-quality streaming services," as well as "enhanced experiences for fans both in and around the stadium."
The accompanying mobile application truly alleviates the chaos that such events can cause. Fans can use their phones to check athlete statistics and performances, as well as access instant playbacks and replays. Moreover, users can "pre-order food and get it delivered during a match." Finally, NTT's solution provides "an immersive telepresence technology called Kirari" that relies on a hologram-like tactic to simulate the play for people not in the venue.
Some of the smart stadium experiences are already being utilized at the Kashima soccer stadium, as well as during the matches of Japanese J-League and Italian La Liga.
What Makes This Trend Stand Out
- Smart Stadium Technology
- There is an opportunity to develop more features for smart stadiums that offer fans both in and around the stadium enhanced experiences.
- Mobile Applications for Sports Events
- Developing mobile applications for sports events that allow users to order and receive food and view athlete statistics and performances could be a huge innovation for the sports industry.
- Immersive Telepresence Technology
- There is an opportunity to create more immersive telepresence technologies, such as NTT's Kirari, to simulate the play for people not in the venue.
Sectors Adopting This
- Sports and Entertainment
- The sports and entertainment industry could benefit from the development of smart stadium technology that enhances fan experiences and attracts more people to attend events.
- Mobile Application Development
- Opportunities exist for mobile application developers to create applications specific to sports events that provide features such as food ordering and athlete statistics and performances.
- Telecommunications
- The telecommunications industry could benefit from the development of more immersive telepresence technologies, such as NTT's Kirari, for a variety of uses beyond sports events.
