The latest ellesse Spring/Summer 2019 collection was recently unveiled and the Italian sportswear label highlights a theme that surrounds acid rave for the season. The capsule is entitled 'My Style, My Rules' and it is modeled by a lineup of social media stars and streetwear figures -- this includes model Shudu, musician and actress Misty, Youtuber Magnus Ronning, and stuntman Harry Gallagher.
The collection draws inspiration from the 90s, highlighting the aforementioned acid rave culture of the era. This is transformed through bright neon hues alongside repeating logo motifs, and pastel colors as well. The selection of both menswear and womenswear feature details such as cuffed in waistbands, and large bat-style wing cuts as a nod to some archival designs drawn from the 80s. Notable fabric materials include soft velour, crushed velvet, and cotton.
What Makes This Trend Stand Out
- Acid Rave-inspired Streetwear
- Disruptive innovation opportunity: Creating a sustainable and eco-friendly acid rave-inspired streetwear line using recycled materials and innovative production techniques.
- Bright Neon Hues
- Disruptive innovation opportunity: Developing a line of neon-colored products for various industries, such as home decor, cosmetics, and electronics, to tap into the vibrant and eye-catching trend.
- Repeating Logo Motifs
- Disruptive innovation opportunity: Implementing artificial intelligence and machine learning technology to create customizable repeating logo motifs for brands across different industries, allowing for personalized and unique consumer experiences.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Incorporating augmented reality and virtual reality technology into the fashion industry to offer immersive shopping experiences and virtual try-on capabilities.
- Music and Entertainment
- Disruptive innovation opportunity: Leveraging the acid rave-inspired streetwear trend to create merchandise collections for musicians, influencers, and entertainment brands, expanding revenue streams beyond traditional album sales and concert tickets.
- Textile and Apparel Manufacturing
- Disruptive innovation opportunity: Introducing 3D printing technology to textile and apparel manufacturing processes, enabling the creation of intricate acid rave-inspired patterns and designs with greater efficiency and customization.
