For its month-long 40th anniversary campaign, Ugg is spotlighting individuals like DJs, designers and other creatives at the forefront of art and culture. While there are real people who are featured as part of the campaign, Ugg also included influencers life Miquela Sousa, or Lil Miquela, who has over a million followers on Instagram. Miquela is a particularly noteworthy addition to this campaign, as Lil Miquela is a virtual CGI model. As Ugg puts it, Lil Miquela's inclusion in this campaign "represents an entire generation that is revising identity, reality, and storytelling."
Like the other forward-thinking individuals who are featured in the anniversary campaign from Ugg, the virtual model and influencer is depicted against surreal backdrops that mix bold colors with natural elements like flowers, sharp rocks and crashing waves.
Virtual Influencer Footwear Campaigns
More Stats +/-
Color-Rich Fashion Photography
Fully Digital Models
Virtual Fashion Influencers
Artist-Headed Chic Fashion Editorials
Digital Influencer Fashion Collaborations
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.