LG's Virtual Influencer Appeared at a Livestreamed CES Keynote
Ellen Smith — January 12, 2021 — Tech
References: prnewswire & theverge
LG's virtual influencer is making its announcements at CES 2021. The Consumer Electronics Show is home to some of the greatest innovations and product launches of the year, making it the perfect place for a company to flex its creative muscle. Because of COVID-19, the event looks a little different, prompting LG to take a risk when it comes to how they show off what they have planned for the year.
Instead of press releases or using a spokesperson, the company created a virtual influencer, who has been making all of the branded announcements. The influencer, named Reah Keem was showcased during a livestreamed keynote, and went into detail about some of LGs upcoming innovations.
Image Credit: LG
Instead of press releases or using a spokesperson, the company created a virtual influencer, who has been making all of the branded announcements. The influencer, named Reah Keem was showcased during a livestreamed keynote, and went into detail about some of LGs upcoming innovations.
Image Credit: LG
8.9
Score
Popularity
Activity
Freshness
