YOOX, a luxury e-commerce platform, introduced YOOXMIRROR as an all-new AI-enabled digital styling feature within its app that virtually transforms shoppers into 3D fashion avatars for try-on experiences. Within the app, fashion stories are shared based on themes like 'Join the Party' and 'Check Mate,' which can be customized with the apparel and accessories of one's choosing.
To introduce the new experience to consumers, YOOZ introduced a virtual avatar called Daisy, who appears on the YOOX Instagram account—and is virtually indistinguishable from some the real people pictured in other photos. Paolo Mascio, president of YOOX, describes this new character as "the personification of YOOX," and Daisy will help to directly connect with fans and customers.
Key Themes Behind This Trend
- Virtual Try-on Experience
- The use of virtual avatars for try-on experiences creates opportunity for fashion brands to offer more personalized and engaging online shopping experiences.
- Personified Brand Avatars
- Brands can use virtual avatars as personifications of their brand and use them to connect with customers in a more engaging and interactive manner.
- AI-enabled Digital Styling
- AI-enabled digital styling allows for more customized and efficient suggestions to customers, leading to better customer engagement and satisfaction.
Where This Applies
- E-commerce
- The use of virtual avatars can revolutionize the online shopping experience and create more engagement and trust between customers and e-commerce platforms.
- Fashion
- Virtual avatars can provide a better visualization of how clothing and accessories will look and fit, leading to more confident purchases and increased satisfaction in the fashion industry.
- Marketing
- Using virtual avatars as personified brand ambassadors allows for more memorable and interactive marketing campaigns that can better engage with customers while also strengthening brand recognition and loyalty.
