Depending on your personality, the environment, and the context, try-on experiences in brick-and-mortar stores, or when you are thinking of taking a risk and buying something online, can prove to be quite stressful. However, in the digital age, various technologies enter the market and they seek to transform the retail space and bring it into the future.
One focal point for entrepreneurs in this business is the try-on experience. The alleviation of the stress here is linked through built-in or mobile methods. FXMirror, for example, is a physics-backed product that simulates a fitting session with a 3D customer avatar. Wannaby's 'Wanna Kicks,' on the other hand, can be downloaded on the phone and through augmented reality, the app boasts an efficient try-on experience for footwear.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
