Warby Parker's AR App Helps Shoppers Virtually Try on Glasses

 - Feb 6, 2019
References: itunes.apple & retailgazette
Years ago, Warby Parker changed the way people shopped for glasses with its Home Try-On program, which acknowledged that people want to try on glasses before they make a purchase, no matter how convenient a direct-to-consumer business' online store may be. Now, Warby Parker has launched an augmented reality app that gives consumers the change to virtually try on pairs of augmented reality glasses without having to wait for a physical shipment to arrive.

This Virtual Try-On feature is powered by Apple’s ARKit and TrueDepth camera technology on the latest iPhone X, XR and XS devices. With a device in selfie mode, users are able to get a highly realistic sense of what different styles look like on their face in real-time. Within the app, users are able to save preferred styles or even make a purchase.