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Target Launched a 'Target Beauty Studio' Powered by YouCam

 - May 18, 2018
References: target & thecurrentdaily
Virtual reality and augmented reality technology enable highly personalized try-on experiences to be created and Target is preparing to offer customization to web shoppers with its 'Target Beauty Studio.'

The Target Beauty Studio has been launched in partnership with Perfect Corp.’s YouCam Makeup software, making it possible for consumers to virtually try on hundreds of makeup products and cosmetic colors through AR technology.

As well as being able to take advantage of the features of the Target Beauty Studio via one's desktop or mobile device, consumers may also experience the technology at select stores across the country. Target is also launching a text-to-chat beauty service to connect consumers with Beauty Concierge representatives who are able to offer personalized beauty advice.